Mini-me Fashion: The Best Designer Brands For Your Kids

The summer season is fast approaching. And with it comes the promise of holidays, weddings, summer parties and more. So it's the perfect time to give your kids’ wardrobes a refresh. Whether you’re looking for t-shirts, shorts and dresses to keep them cool when the sun shines, a formal outfit for a special occasion, or on-trend joggers and hoodies for cosy days at home, here are our favourite designer brands for children. We’ll also explore some of the key trends to look out for in 2023 and beyond.

Our favourite children’s designer brands

At Robert Goddard, we pride ourselves on stocking high-quality designer clothing at excellent prices. Our range of designer clothes for kids includes fashionable garments from brands you can trust.

Designer childrenswear for girls

At Polo Ralph Lauren this season, the pink-for-girls cliché is firmly out. Instead, you'll find timeless styles in everything from uplifting sky blue to sophisticated navy. The brand’s sporty polo dresses and classic cable knit jumpers have had a short-sleeve upgrade for Summer 2023. Meanwhile, bold t-shirts offer the perfect companion to denim shorts. What could be better for a classic daytime look? We particularly like this bright yellow Logo T-shirt. It's comfortable, breathable and features cute patchwork detailing.

Big logos and laidback streetwear are in at Tommy Hilfiger and Calvin Klein Jeans, too. Pair casual sweatshirts and hoodies with jeans for days out at the park. Or with joggers for a comfy at-home style.

Meanwhile, florals take centre stage at Barbour. Known for its heritage style, the brand has given this classic print a muted, pastel makeover. Take a look at this gorgeous Bradley Floral Top. It's ideal for summer evenings but also ready to wear with jeans or a skirt and tights as we move into autumn.

Designer clothes for boys

When it comes to choosing fashionable designer clothes for boys, you can’t go wrong with Ralph Lauren. The brand’s unmistakable logo and bold colours make their classic polos and t-shirts the perfect choice for summer. Alternatively, their formalwear is a timeless staple for special occasions. This Long Sleeved Shirt in Pink is ideal for parties and events.

If your boy loves his smart-casual Ralph Lauren polo shirts, we also recommend Tommy Hilfiger and Lacoste. These designer childrenswear brands offer equally stylish variations on the theme.

For statement streetwear style, look no further than Hugo - ideal for older boys and teenagers. This brand’s current black and red colour palette is bold and versatile. Opt for holiday-ready t-shirts and swim shorts complemented by smart polos and warm hoodies perfect for the evening.

Kids’ fashion: what’s on trend right now?

Of course, the number one priority when shopping for kids’ clothes is to choose pieces that they feel comfortable in. But that doesn’t mean their clothes can’t be on trend as well.

One of the biggest trends of 2023 so far is more gender-neutral colours and styles. We are seeing far less of the rigid colour schemes of the past this year in favour of black and white, green, and red palettes that appeal to everyone. You'll also find summer-ready pastel pink and blue in both boys’ and girls’ categories.

Another key trend in kids’ fashion is a resurgence of stylish streetwear, mirroring the trend seen in adults’ clothing. Hoodies are a go-to choice for kids since they’re versatile. They're great for layering and can be worn with jeans, skirts and dresses. Finish the outfit with a signature pair of chunky trainers to bring your child's look right up to date.

Finally, sustainability is always front-of-mind at Robert Goddard. The clothing industry has gained a bad reputation thanks to the rise of “fast fashion”. But by choosing quality garments that will stand the test of time, you can reduce your footprint. 

Of course, kids growing out of their clothes is inevitable. However, investing in well-made designer childrenswear means that when the pieces no longer fit, they will be in great condition to pass on to younger siblings. You could also donate them to charity to minimise waste going to landfill.

Find stylish designer childrenswear at Robert Goddard